Client: San Miguel Corporation
Agency: Flux Design Labs
Role: Graphic designer / Copywriter
Output: Branding, Collateral design
Year: 2015
About the Project
San Miguel Corporation is a Filipino multinational publicly listed conglomerate holding company. It is the largest food, beverage and packaging company in Southeast Asia as well as the Philippines’ largest corporation in terms of revenue. In 2015, the company commissioned Flux Design Labs to create a campaign for their water conservation effort called “Water For All.” The campaign aimed to educate and encourage its employees to be more conscious of their water consumption as well as take active measures to conserve it. The design goal was to create an engaging campaign that could be successfully translated across different media. The artworks were to be installed within the San Miguel Corporation's head office grounds.
Design Concept
The brief called for fun and eye-catching graphics that would literally pop among the predominantly grey and neutral coloured walls and pillars at the installation site.
Image credit: Flux Design Labs
Image credit: Flux Design Labs
Image credit: Flux Design Labs
Image credit: Flux Design Labs
